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Showing posts from October 5, 2012

Dunkin' Donuts aims to own "Best Coffee In America" trademark

Huffington Post October 05, 2012 You've heard the phrase so many times, it's hardly worth more than a lukewarm cup of coffee. "Best in America" might be a bit tired, but that hasn't stopped Dunkin' Donuts from trying to own it. On Sept. 26, the company filed to register the phrase "Best Coffee In America" as a trademark with the United States Patent and Trademark Office. If the office approves the request, Dunkin' Donuts will own the exclusive rights to use the words to sell coffee, the   Boston Globe   reported. In the past, the Patent and Trademark Office has sometimes declined to grant registered trademarks for phrases like "Best in America." When the   Boston Beer Company   sought to claim the phrase "Best Beer in America," the office said the wording was too generic for any one company to own as a trademark. Typically, companies trying to register trademarks in common phrases or images argue that the...