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Showing posts from November 16, 2014

Celebrities like Martha Stewart and Ralph Lauren launch gourmet coffee lines

Stars are turning their love of java into a side business as they open cafes and lines of beans. By Gina Pace NEW YORK DAILY NEWS November 16, 2014 Get ready for a new kind of celebrity roast. Hollywood heavyweights — including Leonardo DiCaprio, Hugh Jackman and David Lynch — want to be in your morning coffee cup — the latest A-listers to join usual suspects such as Ralph Lauren and Martha Stewart who turn their love of java into a side business. Here we go again. Stars have been hawking products since Archimedes sold a novel way of moving water from one place to another. More recently, Paul Newman set the standard for star products with his salad dressings, lemonade and pasta sauces, but the trend has continued with Francis Ford Coppola and Dan Aykroyd making wine, Elizabeth Hurley selling organic snack bars and jerky, and Jessica Alba hawking home products. So now it’s big stars and coffee bars. You can be forgiven if you’d prefer to grind your ax rather ...