For many, the scent of freshly brewed coffee is the first highlight of the day. Now, scientists claim to have solved the mystery of why it never tastes as good as it smells. By Nick Collins , Science Correspondent The Telegraph September 8, 2012 For many it is the first highlight of the day, just when you need it most: the scent of freshly brewed coffee wafting through the house first thing in the morning. But scientists claim to have solved the mystery of why coffee never tastes as good as it smells. The act of swallowing the drink sends a burst of aroma up the back of the nose from inside the mouth, activating a “second sense of smell” in the brain that is less receptive to the flavour, causing a completely different and less satisfying sensation. In contrast, some cheeses smell revolting but taste delicious because their whiff seems more pleasant to us when passing out of the nose than in, experts explained. Speaking at the British Scienc...