By Asrat Seyoum The Reporter December 17, 2011 Photo: Courtesy of The Reporter On April 24, 2008 Bob Geldof, the renowned ex-rock star, who had strong ties to the country on account of rallying international help to the great Ethiopian famine of the 1984, kicked off the first modern commodity exchange market in the country. The irony that Geldof, the very person who campaigned to feed millions, ringing the bell to commence a modern grain market in Ethiopia apparent, hopes for Ethiopian Commodity Exchange (ECX) to redefine the country’s agricultural commodities market landscape was very high. And ECX’s first pick to start its operation was the oldest and the most prominent cash-cow in the economy: coffee. The move from the old coffee board and auction system to the new anonymous trading system was never easy to say the least. Nevertheless, close to three years on ECX floor, the bumpy performance cannot be attributed to adjusting to a system alone; both the...