The Times of London interviewed Jim Donald, Starbucks CEO, who said that he “told Mr Zenawi the company prefers “certification” over trademarking.” "“So what’s the difference? Mr Donald shifts slightly in his Starbucks-regulation armchair. “I can’t talk about the details because I don’t understand them,” he says. “I’m not a trademark lawyer.” It’s quite an admission for the chief executive of one of the world’s most successful trademarked brands, especially since it’s a distinction that customers seem to care about,” said the Times. Read the full article “ Starbucks seeks the right blend of global ambition and ethical trade ” here . In a separate report, “ Ethiopia argues trademark would give coffee growers an extra shot ”, the Times quoted the director-general of the Ethiopian Intellectual Property Office, Getachew Mengiste as saying, “It ( certification ) is costly and, in countries such as Ethiopia, it may not be feasible where coffee grows in the back yards of millions of far...