On January 12, 2007, immediately following this public announcement published on Coffee Politics regarding the opening of Black Gold movie in Los Angeles , Starbucks issued what it calls a rumor response and accused Black Gold for not representing Starbucks' side ofthe story. Starbucks said, "the film incompletely represents the work Starbucks is doing to address this issue. " Today, Black Gold responded with a strong Press Release. Following is the full text of the release: PRESS STATEMENT, LONDON, January 13th 2007 For Immediate Use STARBUCKS REACTS TO LOS ANGELES OPENING OF CONTROVERSIAL COFFEE FILM BLACK GOLD The $6 billion coffee giant Starbucks accused the Black Gold filmmakers of “incompletely” representing the work of the company, as the critically-acclaimed film opened in Los Angeles last night. Black Gold is the first feature-length documentary to be made about the $80 billion global coffee industry. The company was so concerned by the impact of the film, th...