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Showing posts from September 20, 2012

Green Mountain Coffee chief explains the past year

By Michael Lewis The Motley Fool September 20, 2012 Being a public company means even the boss has to answer to somebody -- the shareholders. In the past year,  Green Mountain Coffee Roasters  (Nasdaq:  GMCR     ) has been the subject of much debate. While many have lambasted the company over sketchy accounting practices and unsatisfactory management decisions, those loyal to it cite the incredible growth over the last few years -- especially for a 31-year-old company. Most of the talk has been speculation, with a few more specific arguments from people like famed investor David Einhorn. But in a recent interview with  The Wall Street Journal , Green Mountain CEO Larry Blanford answered the difficult questions and tried to explain to shareholders and the public what is going on behind the scenes of the newest kid on the coffee block. Rumble and a tumble Only a year ago, Green Mountain was trading for more than $110 per share. Now it trad...