CIB Registers Coffee Logos and Trademarks in 20 Countries Jamaica Information Service Government of Jamaica Ministry of Agriculture July 12, 2008 The Coffee Industry Board (CIB) is reporting that it has registered the Jamaica Blue Mountain and Jamaica High Mountain logos and trademarks in more than 20 countries worldwide. This is part of the CIB's strategy to protect the brand on the local and international markets. Speaking at a JIS 'Think Tank' recently, Director General of the CIB, Christopher Gentles noted that the trademarks would become the standard for all coffee produced and sold by licensed roasters and dealers in Jamaican coffee. He said that millions of dollars have been spent so far by both the CIB and its stakeholders as a part of this process. In addition, as part of the recently completed strategic review, the CIB is renewing its licensing regime to ensure that all roasters and traders of Jamaican coffee satisfy the requirements of the CIB, which is the entit...