"We have seen a growing trend in the industry for geographic indicators." - Scott McMartin, Starbucks' green coffee sustainability director "Most of the geographical indicators exist in the developing countries. …Increasingly, consumers are much more aware. …In most cases, geographical indicators integrate a series of standards, they allow for rural development." - Daniele Giovannucci, team leader for the United Nations International Trade Center By Marcy Nicholson Reuters (via Guardian ) March 7, 2008 AVENTURA, Fla.(Reuters) - Starbucks Corp, the world's largest coffee chain, is set to sell an exclusive coffee from Rwanda on the international market for the first time, a spokesman said, as consumer demand for origin-specific flavors grows. The bean, which carries a hint of cocoa, is called Rwanda Blue Bourbon. Grown at an altitude of 1,700 to 2,000 meters (5,000 to 6,000 feet) in Cyangugu Province, it will be sold as whole beans in Europe and Asia by early ...