Starbucks Launches Charitable Campaign, Intros New Beverage Line Fast Casual SEATTLE — Starbucks Corp. has launched a line of new orange-flavored beverages in addition to its signature celebrity “Green Umbrellas for a Green Cause” campaign and auction. The beverage line includes the new Orange Mocha or Orange Crème Frappuccino blended crème. Additionally, Starbucks is offering all Frappuccino blended crème beverages in a new light version — with 1/3 fewer calories. Guests also can sip their Frappuccino blended crème under a Starbucks iconic umbrella. To kick off the start of summer, top Hollywood celebrities who share Starbucks passion for the environment have transformed a series of Starbucks green umbrellas into works of art. The celebrity signature umbrellas will be auctioned to the public beginning May 21. The proceeds from the “Green Umbrellas for a Green Cause” auction will be donated to Global Green USA — a national leader in advocating for smart solutions to global warming. In...