Starbucks Union sees the angle missed by Company Chairman Howard Schultz in his memo to a handful of Starbucks senior officials. The Union says, Schultz is Worried About Starbucks Brand but Forgets to Mention Key Factor: Barista Discontent . I should add that Schultz takes quality coffee for granted. The leaked document is once again an evidence that the Chairman cares less about the people growing the bean. For Schultz, coffee is naturally brown. Starbucks is taking advantage of the farmers and the company's strategic planners have just gotten the green light to feel good about their "Corporate Social Responsibility" as they prepare the forecast for 2008 . Schultz is Worried About Starbucks Brand but Forgets to Mention Key Factor: Barista Discontent Starbucks Union February 24, 2007 Starbucks Gossip published an internal memo from Chairman Howard Schultz reflecting his concern about damage to the Starbucks brand. Schultz forgot to mention how he's imperiled the...