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Showing posts from January 29, 2015

Coffee Horror: Parody pokes at environmental absurdity of K-Cups

NPR January 28, 2015 K-Cups You want a cup of decaf. Your significant other is craving the fully caffeinated stuff. With the simple push of a button, Keurig's single-serving K-Cup coffee pods can make both of you happy. But those convenient little plastic pods can pile up quickly, and they're not recyclable. And that's created a monster of an environmental mess, says Mike Hachey. Literally. Hachey is CEO of Egg Studios, a video production company based in Halifax, Nova Scotia. Earlier this month, his firm released a 2 1/2-minute  mock horror film  featuring a giant, Godzilla-like creature constructed entirely of K-Cups. It's a slick little film in the found-footage style of movies like Cloverfield  and  The Blair Witch Project . And it's got the usual Hollywood tropes of the genre: big explosions, pedestrians fleeing in terror, an aerial onslaught of K-Cup projectiles, soldiers shooting blindly at the enemy. The point, says Hachey, is ...