Human rights groups are the latest voices accusing Starbucks of its indecency and for abusing its market power, a style widely seen as dictating a remotely controlled colonial market system. Despite consumers' repeated calls for Starbucks to honor its promises to coffee growers, the company refused to budge from its position of blocking Ethiopia’s plan to trademark its gourmet coffees in the US markets. The dispute over Ethiopia’s coffee names unmasked the disingenuous business ethics deeply rooted in the corporate world. Starbucks prides itself as a leader of “Corporate Social Responsibility” in the industry. After CEO Jim Donald’s visit to Ethiopia, the company said that it "is committed to working with the Ethiopian government to find a solution that supports the Ethiopian coffee farmer." In reality, this commitment is translated into the company’s denying of poor coffee farmers’ of a rare opportunity that could change their lives. Ethiopia, paradoxically stereo-typed ...