By Lizette Borreli Medical Daily November 26, 2014 When asked “How do you take your coffee?” most of us specify whether or not we want cream, sugar, or milk as a way to perfect our caffeinated beverage of choice. However, one thing that stands between us and drinking the best cup of coffee is the color of our mug. According to a recent study published in the journal Flavour , the color of our mug can affect the way we perceive the taste of our coffee. The color of your coffee mug can make the difference between a bitter and sweet tasting cup of caffeine. Photo courtesy of Shutterstock via Medical Daily The color and design of a product can affect consumers’ perceptions. Louis Cheskin , psychologist and marketer, increased margarine sales in the 1940s when he suggested it be colored yellow to more closely resemble butter. Now, researchers from the Federation University Australia, believe café owners, baristas, and kitche...