The deal is yet to be unveiled. Douglas Holt , L'Oréal Professor of Marketing at the Saïd Business School, University of Oxford, is cautiously optimistic: "We would want to wait until we see the final agreement later this month to make a right judgment. It sounds good. They had been under pressure and promising better behavior and that just might have happened. They had messed up several times and I think I'll take them seriously this time. " - CorpWatch ------------ Trademarking Coffee: Starbucks Cuts Ethiopia Deal by Anton Foek, CorpWatch May 8, 2007 Starbucks, the world's largest coffee shop chain, and the Ethiopian government are on the verge of unveiling a deal that the company hopes will end attacks on the company's carefully constructed ethical image. Starbucks spokesperson Bridget Baker told CorpWatch that "a licensing, distribution and marketing" agreement for three of Ethiopia's specialty coffees would be announced later this month. If ...