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Showing posts from September 14, 2007

Starbucks Gives Uganda a Java Jolt

"Starbucks — which already features specialty coffees from Rwanda, Kenya and Ethiopia, and also buys green coffee beans from Tanzania and now Uganda — announced in February that it plans to double its imports from Africa by 2009." "The farmers on Mount Elgon have no idea of why coffee is so expensive in the West." - TIME ----------- Starbucks Gives Uganda a Java Jolt By Alexis Okeowo Time/CNN September 12, 2007 Looking for Starbucks coffee in the rural Ugandan town of Mbale? You'll find it up a winding, red-dirt road on the vast slopes of Mount Elgon. It's not in paper cups; in fact, it's not yet brewed or even roasted. But hundreds of farmers in this patch of East African countryside are now growing premium coffee beans, having sold their first crop to the U.S.-based chain earlier this year. And, although the Uganda Coffee Development Authority estimates that less than 1% of the price paid for a cup of African coffee in the West actually reaches the lo...

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