"Consumption has been growing on a fairly steady basis and production has struggled to keep pace with it, so you need the higher prices to jump-start production again. You need to ration supplies. You need to either get prices high enough to have producers expand production or prices need to rise enough to flow demand. More than likely, you're going to see the producer response first." - Judy Ganes-Chase of J Ganes Consulting in New York By Marcy Nicholson Reuters March 6, 2008 AVENTURA, Fla. (Reuters) - Coffee will be served and, thanks to the recent robust rally, will taste richer this time around at the National Coffee Association's conference in this coastal community. The people who buy, sell, roast and analyze the beans that are brewed into one of the world's favorite drinks will talk about rising prices, electronic trading, and drinking trends noted by big companies like Starbucks (SBUX.O: Quote , Profile , Research ) and Sara Lee Corp (SLE.N: Quote , Profi...