NCA Says Opposed The Coffee Trademarks to Protect Ethiopian Farmers In a recent visit to the National Coffee Association (NCA) website, I ran into a welcome message at the front page that reads: "We serve the public, the coffee industry and our association members." The overview page elaborates this statement further: “[Since 1911,]…the NCA has helped American coffee companies through some of the most volatile periods in the nation's history, including two world wars, a depression, a cold war and numerous frosts, strikes and cartels, not to mention a wide range of consumer trends in the U.S. coffee market. “That success is based on the Association's ability to respond to external issues, wherever and whenever they arise. Whatever issue has impacted the coffee trade, the Association has represented the U.S. coffee industry before the legislative and executive branches of government, including the U.S. Department of Agriculture, U.S. Trade Representative's Office,...