Eight years ago, Howard Schultz departed the company he built. Last month he came roaring back as CEO to “reignite the emotional attachment” between the consumer – that would be you – and the coffee. (AP) JENNIFER WELLS Report on Business From Saturday's Globe and Mail Published February 8, 2008 This past Monday, Howard Schultz, chief executive officer of Starbucks Corp. [SBUX-Q], issued what the company calls a "partner update" to its vast community of coffee shops. In the corporate nomenclature, Starbucks outlets are run not by employees, but equals. "Dear partners," Mr. Schultz began. "As I sit down to write this note (6:30 a.m. Sunday morning) I am enjoying a spectacular cup of Sumatra, brewed my favourite way — in a French press." The communiqué was meant to convey the hallmarks of the Starbucks ethos. Intimacy. Authenticity. A sense of belonging. Starbucks, after all, had famously created the "Third Place" in the psyche of the consumer...