By Zach Dyer in Drink Drank Drunk, Java Enabled August 26, 2009 Like Champagne and Parmigiano-Reggiano cheese, Ethiopia's Yirgacheffe coffee takes its name from the region where it's grown. Sweet, fruity and well-balanced Yirgacheffe has become a household name among coffee aficionados. Now, due to changes in how Ethiopia regulates its coffee market, Yirgacheffe has grown much bigger. Ethiopia trademarked the Yirgacheffe name in 2006 in an attempt to capitalize on the region's reputation. Then, in December 2008, the Ethiopian government mandated that all coffee be sold through a national coffee board, known as the Ethiopian Coffee Exchange (EXC). While the mechanics of all these political and business maneuvers might sound obtuse to the average coffee drinker, they could have a serious impact on whether your coffee truly originates where it claims to originate. Why bother with a national exchange in the first place? The global coffee industry is plagued by unscrupu...