By Larry Husten - Contributor Forbes March 3, 2015 Once again the media has swallowed the bait hook, line, and sinker. Following the publication of a a new study in the journal Heart last night, hundreds of news reports have now appeared extolling the miraculous benefits of coffee. Here’s just one typical headline from the Los Angeles Times : “Another reason to drink coffee: It’s good for your heart, study says.” But a careful look at the study and previous research on coffee makes clear that this type of reporting is completely unwarranted. As I’ve written previously, the media loves to jump on studies like this and inform the public that, say, intense running is as bad as being sedentary . These sort of upbeat, highly positive stories making simple recommendations based on observational studies that are in no way capable of proving cause and effect are dangerous. Unfortunately, the journalists often recei...