NEWS RELEASE National Coffee Association USA January 15, 2013 New York (January 15, 2013) - The National Coffee Association (NCA) is about to launch a dynamic new website as part of a new NCA consumption promotion campaign kicking off this year. The site - MyVirtualCoffeehouse.com© - celebrates coffee lifestyle and culture within a first-of-its-kind concept of an online coffeehouse. MyVirtualCoffeehouse.com is designed to capture and celebrate the many ways coffee enhances life within the interactive frame of a coffeehouse experience. As such, it reflects the multi-faceted theme of the NCA consumption promotion campaign - that coffee is a well-rounded beverage that improves life in many distinct and complementary ways. Consumption Promotion Campaign The NCA consumption promotion campaign is designed to promote coffee across the category on a non-proprietary, pre-competitive basis. Its objectives are to give coffee consumers reason to drink more, further cultivat...