Dominique Patton Business Daily (via AllAfrica ) June 05, 2008 Global sales of fairtrade products jumped by 47 per cent last year, as ethically produced flowers, coffee and other goods reached new markets. Consumers spent more than 2.3 billion on fairtrade goods during 2007, shows a new report from the fairtrade Labelling Organisation (FLO), with premiums earned on the products going to more than 1.5 million producers and workers in 58 countries. Sales have grown especially fast in fairtrade juices, which have almost quadrupled. Fairtrade bananas have increased by 72 per cent while coffee, the first and one of the most established fairtrade products, increased at a steadier pace of 19 per cent. The rapid growth in demand for fairtrade goods is part of a rising trend in ethical awareness in the West. The fairtrade label can only be applied to products that have been certified as ethical, by providing growers with a minimum price for their crop and a premium that is invested in communi...