Poor Farmer

Reminiscent of the fate of Victoria’s Secret Reverend Billy, founder of the Church of Stop Shopping, joins the public movement calling on Starbucks to give Ethiopia what is rightfully hers. The highly respected Reverend is known by many for his unparalleled role in the fight for global and environmental justice. He has run many successful corporate campaigns including the recent campaign against Victoria’s Secret to stop the “clear-cutting of virgin forests” from the Canadian Rockies Mountains. The glossy pages of Victoria's Secret catalogues have been targeted as environmentally destructive products. The Reverend helped end the two year campaign by environmentalists to convince the company to utilize recycled papers for its catalogues. Reverend Billy once again stands for justice and is now siding with the Ethiopian farmers to correct the imbalance of power between Starbucks and Ethiopia. He wants to see Starbucks help the poor farmers help themselves out of poverty by making use ...

Ashley Seager Monday January 29, 2007 The Guardian A campaign by Ethiopia to get a fair price for its coffee - some of the world's finest - kicks off in London today as a spokesman for the east African country's impoverished coffee growers meets Tony Blair. The meeting will be accompanied by a screening of the film Black Gold - a movie on the global coffee industry - to MPs at Westminster, who will also be addressed by the Ethiopian ambassador to Britain. The spokesman, Tadesse Meskela, who is the subject of Black Gold, together with the film's English makers, brothers Nick and Marc Francis, are a serious irritant to some of the world's coffee giants - in particular Seattle-based Starbucks, whose annual turnover of $7.8bn (£4bn) is not much lower than Ethiopia's entire gross domestic product. Mr Meskela runs the Oromia Coffee Farmers Cooperative Union in Ethiopia, representing about 105,000 coffee growers, and struggles to get the best price - although it is nowhe...

Partnership Aims to Enhance Recognition and Promotion of Ethiopian Coffees (CSRwire) London and Washington D.C. January 29, 2007 Green Mountain Coffee Roasters, Inc., a leading roaster and distributor of specialty coffees, has signed a Letter of Intent with the Government of Ethiopia that signifies a commitment to work with Ethiopian fine coffee stakeholders on their initiative to bring greater value to Ethiopian coffees and coffee producers. As part of this partnership, Green Mountain Coffee Roasters will provide its expertise in further developing the program to ensure that premium coffees from Ethiopia are recognized for their distinctive tastes and qualities and to establish better treatment and pricing for Ethiopian farmers. In 2005, the Ethiopian government filed applications with the U.S. Patent & Trademark Office and foreign trademark offices to protect its rights to its three heritage coffees –- Sidamo, Yirgacheffe and Harar. The Government of Ethiopia has also been talki...