Also read LYIP's blog entry, "Day 2 - Ethiopia's Quid Pro Quo" : "Since deciding to seek Trademarks for three of Ethiopia’s finest coffees in 2004, many of these are now secured. The embossed certificates were paraded for all to see: an objective testament and acknowledgement of Ethiopia’s rights and ownership of the reputation and the intrinsic value of these coffee marks. Companies who are already joining Ethiopia’s network of licensed distributors and are signing the licensing agreement fully accept this notion of quid pro quo. This is at the heart of every licensing deal in every industry. Ethiopia is not reinventing the wheel here. Just joining in!" Clicke here ------- Training On Licensing Underway for Coffee Growers The Daily Monitor Yonas Abiye, Addis Ababa April 18, 2007 Ethiopian coffee growers and exporters are being trained on licensing in a workshop intended to educate them on all there is to know about negotiations and subsequent agreements ...