For Part I , click here For Part III , click here The Effects of ECX on Specialty Coffee Exporters and Buyers I think, the first year of trading coffee through ECX was marred by problems and confusion. While the efforts made by ECX to take on a crop of global importance shortly after its launch is admirable, the strategies it went by to integrate the trade were far from being flawless. From the outset, ECX declared that it aims at creating a national standard commodity coffee classification system; it eliminated direct trade and traceability; and enticed the government to controlling the value chain from farm gate to the border. These changes have had remarkable effects on coffee exporters, buyers, growers, and the coffee sector at large. I. Homogeneous National Coffee Brand For a country with millions of poor people, the temptation of utilizing the high paying fewer coffee brands to drive sales and increase the value of the country's overall coffee production is high. That ve...