When Dub Hay, Starbucks senior vice present of global coffee procurement, came to the defense of C.A.F.E. Practices following a negative story on the program in Ethiopia in 2007, he responded: "You go to Nariño, Colombia. We built 1,800 [coffee] washing stations and sanitation facilities and homes.... It's literally changed the face of that whole area.... The same is true throughout Latin America. They call it the Starbucks effect." No one I met called it the Starbucks effect. Even the farmers who sell knowingly to Starbucks and those who had received assistance prefer to get their beans certified by and sold to Nespresso, which pays 28 cents more per kilogram. The consensus in this area is that not much has happened with the C.A.F.E. Practices program in the past seven years; but while the program appears to be missing on the ground, it is very present on the company's website, in marketing copy, and in any discussion about its corporate responsibility. ...