Ed's Note : This is a direct copy of the brochure, dated 07/06/11, that was prepared by Light Years IP (LYIP) to promote Phase 2 of the initiative. The content of the document cries out for a close scrutiny; therefore, I intend to look into the factual accuracy of the information presented therein and publish a "fact check," along with an independent assessment of the initiative and its plans for the years 2011-2016, and the current state of the Ethiopian coffee sector. To that end, I extend this open invitation to LYIP and Ethiopia Commodity Exchange (ECX) to join the conversation. In the mean time, click here to read my latest report titled the Saga of the Starbucks-Ethiopia affair . --- Ethiopian Fine Coffee (EFC) OVERVIEW: 2004-2011 Picture: Courtesy of LYIP There are about 15 million Ethiopians involved in producing and transporting coffee for the domestic and export markets. With 6000 varieties and 1500 years of coffee production, Ethiopia is the...