Wondwossen's Note : This report doesn't provide details as to what percent of the said amount would be invested in coffee vs. oranges. If this plan is executed as publicized, which is very doubtful given the investor's past records, it may have an impact on the livelihood of smallholder coffee farmers, particularly if the company resorts to selling coffee beans to domestic markets which often fetch higher prices than export markets. This too needs to be scrutinized. I will try to provide soon a few details and insight into what this plan means, if anything, to the troubled coffee sector. -------- By William Davison Bloomberg September 21, 2014 Horizon Plantations Ethiopia Plc, majority-owned by Saudi billionaire Mohamed al-Amoudi, plans to almost double annual revenue within three years by investing at least $500 million in coffee and orange projects. The agriculture company will train workers, improve roads and replace washing units at the Limmu ...