Time line 2004: Starbucks filed application to register “Shirkina Sun-Dried Sidamo” trademark. Ethiopia asked Starbucks to drop its application because the country is preparing to register the names Yirgacheffe, Sidamo and Harar; Starbucks refused to talk 2005: NCA filed a letter of protest asking Ethiopia's application to register all the names be denied. Starbucks then drop its application for “Shirkina Sun-Dried Sidamo” but continued to ignore Ethiopia's call to discuss. Ethiopia's application for Yirgacheffe trademark has been granted; the contestants expressed their regrets for lack of preparations to block it. Ethiopia continued to seek Starbucks' voluntary agreement acknowledging the country's ownership of the names Sidamo and Harar 2006 October: Oxfam and 85,000 Starbucks customers asked Starbucks to come to the table to discuss and sign a Licensing Agreement with Ethiopia acknowledging Ethiopia's ownership of the names Sidamo and Harar 2006 November: Ox...