Energy drinks on sale in San Diego, California (Photo: courtesy of TIME) By Janet Morrissey Time November 15, 2010 When 24-year old Alex Stein is looking for a morning pick-me-up, he doesn't reach for a cup of cappuccino as his parents, Len and Berdie, did daily while he was growing up in Westchester County, N.Y. — he grabs an energy drink. Coffee just doesn't cut it with him. "The taste is just so bitter — I couldn't have more than a couple of sips of it without needing to wash it down with water," he says. A recent report released by Mintel, a market research firm, predicts that Stein's generation may become coffee-resistant unless marketers find ways to make coffee drinks relevant for kids under the age of 25. Demand for coffee remains robust among people aged 45 and over, thanks to older customers, who will likely drive coffee's sales growth over the next five years, the report said. However, the younger demographic makes the industry's ...