Press Release SCAA April 1, 2008 LONG BEACH, Calif. ---- Demonstrating its commitment to promote sustainability within the specialty coffee industry, the Specialty Coffee Association of America (SCAA) is going “green” at its upcoming 20th Annual Conference & Exhibition, May 2 – 5 in Minneapolis, Minn. SCAA is the world's largest coffee trade association. At the SCAA conference, the association’s carbon neutrality program will help offset emissions related to conference travel, lodging and energy consumption. Conference attendees will pay a small tariff to participate in the program, and funds collected from registrants---included in the conference fee---will be donated to the sustainable agroforestry non-profit organization, Trees for the Future, for the purchasing and planting of new trees. SCAA and specialty coffee importer, Sustainable Harvest representatives will provide oversight on funding the project. Additional “green meeting” efforts at the 2008 show, organized by SCA...