By Tia Goldenberg Monsters and Critics Sep 22, 2007 Addis Ababa - In one of Addis Ababa's bustling and noisy coffee shops, where cups are clinking and the bubbling sound of a cappuccino machine undertones conversations, Ethiopians, who claim they live in the birthplace of java, while away a weekend morning. Bamlak Getachew sits at an outdoor table at Kaldi's Coffee, sipping an espresso with a friend. 'Coffee is very important to me. I love it. I can drink it anytime but I must drink one in the morning,' she said, cradling the small green mug in her hands. And now, Ethiopia is showing its citizens there is more to coffee than just its robust, mild or medium taste. A precedent-setting deal with coffee giant Starbucks this year was the most renowned Addis Ababa has had in a push to promote the names of its coffee growing regions worldwide. Hopes are high that this strategy will increase the coffee's value and hopefully bring a much needed increase in income to its poor...