The Ethiopian Reporter October 31, 2009 Since April, the representatives of the Ethiopian Commodity Exchange (ECX) and the Specialty Coffee Association of America (SCAA) have been holding talks on how ECX will launch and handle specialty coffee trading. Following these talks, the Exchange held the "first ever" specialty coffee event in the country last week where key players in the global specialty coffee industry including the Executive Director and Incoming President of SCAA, Ric Rhinehart, attended the event. Rhinehart briefly spoke with The Reporter's Hayal Alemayehu about U.S. buyers' and consumers' interest in Ethiopia's specialty coffees and the need for ECX to restructure its strategy in order to handle the transaction of Ethiopia's specialty coffees. Excerpts: Ethiopia is the birth place of coffee while the United States is one of the big consumers of the beverage. How much do U.S. buyers and consumers know about Ethiopian coffee and that th...