AP News via Businessweek
November 01, 2012
WATERBURY, Vt. (AP) — Green Mountain
Coffee Roasters has struck a deal with Costco to manufacture store-brand packs
of coffee for the retailer.
Green Mountain developed two blends
for Costco's Kirkland Signature lines, a lighter breakfast blend and a darker
roast.
Costco will begin selling the
single-serve coffee pods, for use in Green Mountain's Keurig single-cup brewing
system, in mid-December.
Green Mountain pioneered the
single-serve coffee in the U.S. It has partnered with a number of companies,
such as Tully's Coffee, Newman's Own and Caribou Coffee.
The company has struggled, however,
as its patents expire and competitors release their own single-serve coffee
makers. That includes Starbucks.
Shares of Green Mountain Coffee
Roasters Inc. had fallen 65 percent since its high this year of $69.75 in
February.
Shares of Green Mountain jumped
$2.10, nearly 9 percent, to $26.28, after it announced the agreement with
Costco Wholesale Corp., which is the largest wholesale club in the nation.