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Demotions rock Green Mountain Coffee


Demotions rock coffee firm


May 8, 2012

Green Mountain Coffee Roasters demoted its founder and chairman, Robert Stiller, and its lead director, William Davis, after the high-flying coffee company's share-price plunge forced the men into emergency stock sales resulting from margin calls.

Mr. Stiller sold 5 million shares of Green Mountain stock for $123.4 million on Monday, reducing his stake to 5.4% from nearly 10% in March.

The company said Mr. Stiller—who founded Green Mountain in 1981 as a small cafe in Vermont—will remain on the board but no longer as chairman. Mr. Davis will be stripped of his lead director position but will stay on the ... More at WSJ (Subscription required)
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The Precipitous Decline Of Green Mountain Coffee's Founder's Fortune


May 8, 2012

More trouble has been brewing for Green Mountain Coffee and its founder, former billionaire Robert Stiller.  The company disclosed that Stiller sold 5 million shares, or about 3.2% of shares outstanding, to cover margin calls on loans taken against his substantial position in Green Mountain.  Stiller has been removed as Chairman of the Board, along with lead director Williams Davis (who also faced margin calls and sold, breaking Green Mountain’s internal trading policies), being replaced by current director Michael Mardy.

They say that it takes a lifetime to build a reputation but only a minute to destroy it.  The same can be said of Robert Stiller’s fortune. Having founded Green Mountain Coffee in 1981, Stiller took 30 years to reach the Forbes billionaires list, becoming a member of our Forbes 400 last September, his fortune worth $1.3 billion, mainly on Green Mountain stock.

But, as the company’s ascent quickly became a roller coaster ride down to reality, so did the value of Stiller’s stake.  The former billionaire sold 5 million shares, worth $125.5 million according to the SEC, on Monday to cover margin calls on pledged Green Mountain stock.  William Davis, lead director of the board, sold 400,000 shares on Friday May 4 and another 148,000 on Monday to cover a margin call as well.

Stiller now holds 8.387 million shares of Green Mountain, or about 5.7% of the total, 88% of which is still pledged as collateral.  The value of his current stake, after the stock fell about 3.2% in after-hours trading to $25.55, stands at $214.3 million.  In the release, the company noted that: “if all of Mr. Stiller’s shares that are held in margin accounts or pledged as collateral to various financial institutions as security for one or more loans were settled as of May 8, 2012, Mr. Stiller would beneficially own 1,857,031 shares of GMCR stock.”

Stiller’s stake, a mere 1.2% of the company he founded, would be worth $47.45 million.  The former billionaire also had a big stake in Krispy Kreme Doughnuts.

Green Mountain Coffee came under heavy pressure from short-sellers after an exponential jump in market value during the first half of 2011.  The stock began to drop around September, the decline precipitated by comments by famed short-sellerDavid Einhorn of Greenlight Capital.  News thatStarbucks, a major partner of Green Mountain, was launching its own single-serve brewer (which would compete with Green Mountain’s Keurig system), helped pushed the stock even lower, despite deals with Dunkin’ Brands to expand its K-cup offering.
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Green Mountain Coffee Roasters, Inc. Announces Interim Chairman and Changes to Board Committee Composition


May 8, 2012

WATERBURY, Vt., May 08, 2012 (BUSINESS WIRE) -- Green Mountain Coffee Roasters, Inc. (GMCR) GMCR +8.56% , a leader in specialty coffee and coffee makers, today announced that its Board of Directors, has appointed Mr. Michael J. Mardy, a director and chair of the Company's Audit and Finance Committee, as interim Chairman of the Board. In addition, Ms. Hinda S. Miller, chair of the Company's Corporate Social Responsibility Committee, has been appointed as Chair of the Governance and Nominating Committee, a committee she last chaired in 2010. All appointments are effective immediately. At the direction of the Board of Directors, Mr. Robert P. Stiller no longer serves as Chairman of the Board and Mr. William D. Davis no longer serves as Lead Director of the Board, effective immediately. Additionally, Mr. Stiller and Mr. Davis will no longer serve on any Board committees and will not receive future payment for their service on the Board until the Board determines otherwise. Both will remain members of the Board. The Governance and Nominating Committee will be reviewing appropriate Board and committee structure and composition.

These changes are the result of the actions taken by the Board to address stock sales by Mr. Stiller's and Mr. Davis' brokerage firm, which sales were inconsistent with the Company's internal trading policies. Specifically, Mr. Stiller and Mr. Davis had margin call-related stock sales totaling 5.548 million shares, reflected in Form 4 filings filed with the Securities and Exchange Commission today. These forced sales were related to margin loans, which were secured by pledges of Mr. Stiller's and Mr. Davis' GMCR stock and triggered by recent GMCR stock price activity.

On Friday, May 4, 2012, as the result of a margin call on pledged GMCR stock, approximately 400,000 shares and on Monday, May 7, 2012 approximately 148,000 shares of GMCR stock were sold from Mr. Davis' brokerage account at a time when the trading window in GMCR stock was closed pursuant to the Company's internal trading policy. In addition, during the Company's review of the May 4 trade, it learned that, inconsistent with the Company's policy, Mr. Davis had pledged approximately 204,000 new shares to his margin loan after January 1, 2012.

On Monday, May 7, 2012, as the result of a margin call on pledged GMCR stock, 5 million shares of GMCR stock were sold from Mr. Stiller's brokerage account, at a time when the trading window in GMCR stock was closed pursuant to the Company's internal trading policy.

It should be noted that Mr. Stiller's and Mr. Davis' pledged positions as of January 1, 2012 were grandfathered by the Board when it amended the Company's internal trading policy in December 2011 to prohibit new pledges after January 1, 2012.

As of the close of trading on May 7, 2012, Mr. Stiller beneficially owned 8,386,899 million shares of GMCR common stock. If all of Mr. Stiller's shares that are held in margin accounts or pledged as collateral to various financial institutions as security for one or more loans were settled as of May 8, 2012, Mr. Stiller would beneficially own 1,857,031 million shares of GMCR stock. As of the close of trading on May 7, 2012, Mr. Davis beneficially owned 436,786 shares of GMCR common stock. If all of Mr. Davis' shares that are held in margin accounts or pledged as collateral to various financial institutions as security for one or more loans were settled as of May 8, 2012, Mr. Davis would beneficially own 36,598 shares of GMCR stock.

The Board has also mandated that Mr. Stiller and Mr. Davis settle all outstanding margin loans by the end of calendar year 2012.

In response to these developments, the Company issued the following statement:

"Based upon the recent decline in GMCR stock price, Mr. Stiller and Mr. Davis were both faced with margin calls resulting in sales of their GMCR stock. These forced sales are disappointing and beyond the control of the Company. Once the Board was notified of this trading activity, it moved quickly to investigate and address this matter. The Board determined that it was in the best interest of the Company and its shareholders for Mr. Stiller and Mr. Davis to relinquish their leadership positions on the Board as well as their committee roles."

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