By NGONDI MBURU and BONIFACE MWANGI,
Special Correspondents
October 2 2011
October 2 2011
East and Central African
countries are opting for certification of coffee to satisfy market demands for
higher quality.
New players such as Congo,
Rwanda, and Burundi are joining the certification drive while established
exporters like Uganda, Tanzania and Ethiopia are aggressively growing their
certified coffees, threatening to overtake Kenya’s dominance in the region.
One of the biggest
certifying bodies in the region is the Netherlands based Utz Kapeh.
Others are the Rainforest
Alliance, Fair Trade Labelling Organisation and Four C’s (Common Code for the
Coffee Community).
Out of the 1.355 metric
tonnes of certified coffee from Africa sold through the Utz Kapeh certification
scheme in the first six months of 2011, Uganda had 930mt while Kenya had 331mt,
Tanzania 76mt and Ethiopia 18mt.
Certification provides
products with a label that guarantees quality to the consumer and an assurance
that its production met a set of environmental, social and economic standards.
Consumers in turn pay a
premium above the retail price of the product, which is then channelled back to
the farmer.
The global market for
certified products has seen rapid growth in the recent past and forecasts
project sustained growth.
From the 82,000 60kg bags of coffee sold in 2009 through
Utz, the figure grew to 128,000 bags in 2010, an increase of 56 per cent.
Figures from the Rainforest Alliance indicate that sales
of certified coffees grew by 41 per cent in 2009 and that since 2003, the
supply of Rainforest Alliance coffees to the market grew by an average of 64
per cent annually.
This rapid growth in consumer markets propelled by
increasingly quality-conscious consumers is spurring the East and Central
African countries to increase their share of the certified coffee market.
In Rwanda, one of the new players in the coffee industry,
the certification drive has been slowly gaining ground. “Since 2005 when we
started working on certification, we now have 15 co-operatives and would like
to add more certified groups,” said François Sihimbiro an agribusiness
development advisor with SNV Rwanda.
According to Mr Sihimbiro, certification in Rwanda has helped
keep prices stable for farmers.
With limited land, Rwanda hopes to move all its coffee
into the speciality category in the near future as the only way of growing
earnings from the sector.
“In 2002, only one per cent of Rwanda’s coffee was
speciality, but by 2011 we had 35 per cent of our coffee in the specialty
category,” said Mr Sihimbiro.
