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Ethiopia Unveils New Coffee Brand

Ethiopia in Trademark First: New Coffee Brand Unveiled to Boost Income of Nation’s Coffee Farmers Press Release Embargoed until 21:00, Sunday 4th May 2008 Via Response Source May 2, 2008 The Ethiopian Government today launches an innovative and radical new brand management programme in order to protect its indigenous coffee varietals, and thus champion its coffee industry. It is the first time that an African nation has undertaken such an innovative approach to protecting its economy, and represents a new era in Africa’s economic development and independence. Ethiopia is the historical home of coffee, and exports more than 177,000 tonnes of coffee a year, representing about 15% of the world's total coffee production. However until now, these indigenous coffees have not been identified and promoted in their own right, which has led to low awareness of the high quality and uniqueness of varietals such as Yirgacheffe, Sidamo and Harar coffees, which deserve recognition as some of the...

Kenya is Still Sleeping on its Intellectual Property Rights

By PETER MWAURA Daily Nation Media April 19, 2008 Intellectual property rights are regarded by many people as food for the rich and poison for the poor. But this is a debatable issue; maybe the topic for another article. What is straightforward in today’s knowledge-driven economies, however, is the role of these rights in development. IPRs protect inventions, scientific discoveries, copyrights, patents, trade marks, industrial designs and, in some cases, traditional knowledge and folklore. They are critical tools in commerce, wealth and knowledge generation. There is evidence that countries which embrace the IPRs grow faster. It is no accident, for example, that the largest number of international patent applications received by the World Intellectual Property Organisation (WIPO) from developing countries in 2007 were from South Korea (7,061) and China (5,456). The fast-growing countries were followed by India (686), South Africa (390), Brazil (384), Mexico (173), Malaysia (103), Egy...

Coffee in Ethiopia: Direct From the Source

The Increasing Sophistication of Coffee Drinkers is Good for Producers From The Economist print edition April 17, 2008 ADDIS ABABA COFFEE prices are the highest they have been for a decade. As consumers in India and China develop a taste for the drink, prices are likely to keep rising. Meanwhile something new is happening in developed markets. Europeans, Americans and Japanese are switching to higher-quality coffee. Discerning consumers now demand authenticity: they want stories about where their coffee beans come from. So the best coffees will increasingly be differentiated, like fine wines and spirits, and sold at previously unthinkable prices. The move from instant-coffee powder to luxury beans is in some ways reminiscent of what happened when the Scotch-whisky industry shifted from cheap blends to expensive single malts, each with its own story. But where the whisky revolution was masterminded by distillers, the coffee revolution is a messier insurgency. Gourmets and specialist ...

Yirgacheffe Has Starbucks' Number in Coffee Brand Row

Fog rolls over the hills in Yirgacheffe on Dec. 7, 2007. Photographer: Michael Tsegaye/ Bloomberg News By Marianne Stigset Bloomberg April 17, 2008 Wearing a gray jacket and white cap to ward off the early morning chill, Bedhane Gambarso plucks ripe, red coffee berries from the trees on his 1.5-hectare (3.7- acre) farm in the hills of Ethiopia's Yirgacheffe region. Gambarso, a 44-year-old former soldier, earned 4,000 birr ($421) last year from his crop, which had to support his wife and eight children until the next harvest. At night, the family shares its one-room hut with two cows and three sheep. Ethiopia, where coffee originated, is trying to boost the incomes of farmers like Gambarso by trademarking its beans, prized for their rich, fruity flavor. Producing nations such as Colombia have followed suit as growers struggle to grab more of the $25 billion consumers spend on premium varieties each year. Success may mean higher prices for lattes and cut profits for companies such ...

Coffee Producers to Stay on High Earnings Path

A farmer at his coffee plantation. Premium earnings will be buoyed by the rise in global demand. Photo: courtesy of Reuters via Business Daily Business Daily April 14, 2008 Coffee producers are set to continue enjoying premium earnings in the medium term helped by a steady rise in demand for the commodity in the global market. An International Coffee Organisation (ICO) survey shows that though Arabica coffee prices recorded downward adjustments of about five per cent in March, the trend is expected to level out in the coming month as demand improves. Kenya exclusively produces small volumes of the much-sought high quality Arabica coffee. The ICO reckons that continuing fund activity in the commodity markets had triggered price volatility that has surprisingly worked in favour of Robusta producing nations such as Uganda with the prices climbing by as much as 5.6 per cent. “In the space of two days between March 5 and 6 quotations on the New York futures market (ICE) fluctuated by 5.5...

SCAA Goes Environmentally Friendly with 2008 Conference

Press Release SCAA April 1, 2008 LONG BEACH, Calif. ---- Demonstrating its commitment to promote sustainability within the specialty coffee industry, the Specialty Coffee Association of America (SCAA) is going “green” at its upcoming 20th Annual Conference & Exhibition, May 2 – 5 in Minneapolis, Minn. SCAA is the world's largest coffee trade association. At the SCAA conference, the association’s carbon neutrality program will help offset emissions related to conference travel, lodging and energy consumption. Conference attendees will pay a small tariff to participate in the program, and funds collected from registrants---included in the conference fee---will be donated to the sustainable agroforestry non-profit organization, Trees for the Future, for the purchasing and planting of new trees. SCAA and specialty coffee importer, Sustainable Harvest representatives will provide oversight on funding the project. Additional “green meeting” efforts at the 2008 show, organized by SCA...

Change of Tune at Starbucks as Lattes Lose their Allure

By David Usborne in New York The Independent March 21, 2008 Best we know there is no federal bail-out planned for Starbucks nor is one of its competitors, say Dunkin' Donuts, poised to buy it for a rock-bottom price. Things are not that fragile at the house of the double-shot soy-milk frozen macchiato. But, by its own admission, they are no longer especially buoyant either. If the failure of one very large bank last weekend brought the woes of Wall Street into focus then the new-found struggles of America's most ubiquitous coffee purveyor may similarly be a symbol of the more general economic malaise infecting Main Street. The foam on its lattes is suddenly going sour. It is a uncharacteristically contrite Starbucks that is now acknowledging that its model for retailing coffee beverages at not-so-modest prices is suddenly under assault and that salvation resides in reconnecting with its coffee-roasting roots and, hopefully, its customers. The pain is being felt most acutely in...

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