Ethiopia Beats Coffee
Export Target With Higher Than Planned Revenue
Country gains 307.5 million
dollars with an actual export of 73,227.9 tns while expecting 269 million
dollars from 73,593.5 tns of coffee.
By Brook Abdu
Addis
Fortune (Addis Ababa)
March 9,
2015
The half fiscal year
of 2014/15 saw a success in terms of achievement in the export of coffee
although it leaves uncertainty in the future of the coffee market.
The country's plan for
the first six months of the budget year was to export 73,593.5tn of coffee and
gain an income of 269 million dollars. The actual export was 73,227.9tn, from
which a higher than targeted revenue of 307.5 million dollars was gained.
"The gain from
the export exceeds the plan because the international coffee price was better
in the export period," said Getahun Bikora, coffee marketing director at
the Ministry of Trade (MoT).
This year's plan of
the Ministry is to export 235,950tn of coffee to gain 862.5 million dollars.
"The new coffee
is yet to come to the market and it will increase the volume of the coffee that
we export," said Getahun.
At the beginning of
the fiscal year 2014/15, Ethiopia, which supplies less than five percent of the
world's coffee, was said to benefit from the plague on the Brazilian coffee.
The production of Brazil's coffee was said to decrease significantly although
it only decreased by five percent.
"We did not
benefit from the coffee market as we expected when we heard of the Brazilian
coffee issue although we have achieved our target," Getahun said.
The performance of the
coffee that is exported according to the plan is 99.5pc and the income
performance shows a performance of 114.3pc. The seventh month export of coffee
was planned to be 90,483tn while 79,365tn of coffee was exported, showing 88pc
performance. The gain from the seventh month export was planned to be 330
million dollars while the amount gained was 339.4 million dollars, which is
102pc of the planned performance.
In the three weeks of
the eighth month, 9,120tn was exported, bringing in an income of 42 million
dollars.
Ethiopia expects to
produce 461,620tns of coffee this year, of which it expects to export
239,950tns for 862.55 million dollars, showing an increase of 23.6pc in volume
and 20pc in revenue from the previous year.
In 2013/14, the country
planned to export up to 277,500tn but has done only 190,876tn with the planned
revenue falling down from the planned one billion dollars to only 717 million
dollars.
The international
price of coffee has been declining since mid January. The international market
price of coffee on February 3, 2015, per pound was 163.6 American cents and it
dramatically fell down to 137.6 American cents per pound on March 3, 2015.
"The major thing
we should do is to make the price of the Ethiopian Commodity Exchange (ECX)
line up with that of the international market and craft a subsidizing policy to
increase the amount of export," said Getahun.
The international
coffee price is yet expected to fall well up to 120 American cents a pound,
which the Ministry sees as a future challenge in the coffee market as the
international coffee market does not depend on fundamental issues of demand and
supply but rather on the technical issues that govern the market. These issues
could be political or such.
Ethiopia stands fifth
in the world with a production of 379,500tn a year, having the world's supply
share of 4.5pc in 2012/13. Out of this, the amount Ethiopia exported was 3,134
bags, which amounts to 47.5pc (180,262tn) of the total production.
The other top
producers of the world are Brazil with 34.46pc share of the total coffee with
three million tones of production.
Next comes Indonesia
with 8.75pc share having 0.76 million tonnes, followed by Vietnam and Columbia
having the world's share of 7.99 and 7.17pc with 0.69 million tonnes and 0.62
million ton as the International Coffee Organization (ICO) data indicates.
The Ethiopian coffee
lacks competitive advantage in the market as it has many constraints in the
marketing and producing process as experts in the sector state. Lack of traceability,
quality of production and its being challenged by illegal trade are said to
affect the country's benefit from the sector.
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