Whoever said men were from Mars and
women were from Venus was wrong. They're from Brazil and Ethiopia, according to
a Riverina coffee roaster.
By Kristin
Shorten
The
Telegraph
August 08, 2013
The Blessed
Bean owners Simone and Jason Dowding surveyed about 700 customers
through blind cupping tests to distinguish the coffee characteristics favoured
by each sex.
"We did a lot of surveys and
used our customers as guinea pigs a lot," Mr Dowding said.
"There's a lot of debate as to
whether men and women have different taste preferences but the results showed
that men generally preferred deeper chocolates with the Brazilian pulp naturals
and the women preferred lighter, fruitier tastes along the lines of the
Ethiopian-wash coffees."
So they created Hombre, an
"adventurous and courageous" blend, for male customers.
"The Hombre embodies the
essence at the core of every man. Flavours abound with deep chocolate,
hazelnut, and a touch of tobacco. The subtle acidity and medium body bring
balance to this brew. Lastly, ripe stone fruit will linger on the pallet.
Hombre is reliable to the last drop."
And for the ladies, they created
Senorita.
"The Senorita is a classic
female. It is short and sharp upfront which softens into a well-rounded blend.
This coffee displays ripe fruit characteristics with a brightness and acidity
that's apparent from the first sip. Underneath the crema is a full bodied buxom
wench that oozes the sweetness of milk chocolate and caramel. This is a coffee that
leaves an after taste of desire and the need for another cup."
The Blessed Bean owners, both 40,
have been in business for two years but worked in cafes for almost a decade.
"All coffee is different and
exhibits different characteristics and has its own personality," Mr
Dowding said.
"We wanted to take those
different characteristics and make that into a personality, as in a blend of
coffee that really exhibited the male and female preferences.
"We really wanted to put it
across to people in a way that was easy to understand so I came up with the
descriptions. They're a bit tongue in cheek but I just wanted to give the
blends a strong personality."
Meanwhile their sons Aiden, 7, and
Zain, 9, prefer hot chocolate and a doughnut.