Starbucks has just hired a lobbying firm, the Rosa Whitaker Group, to advance the company’s interests internationally, most particularly in Africa. Rosa Whitaker was the Assistant US Trade Representative for Africa under both Presidents Clinton and Bush Administrations before she left to form her lobbying group in 2002.
For now, Ethiopia is the primary focus of Starbucks, thus the need for a well connected new lobbying firm. Rosa Whitaker will attend the 4th African Fine Coffee Conference & Exhibition, 15th-17th February, 2007 in Addis Ababa, Ethiopia on behalf of Starbucks.
More to come soon.
If Rosa Whitaker can not exploit the Africans, who can? Starbuck is smart.
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